What is digital marketing?

An Easy Guide for Beginners

What is digital marketing?

Digital marketing means marketing your business online.

Digital marketing can be anything:

Websites

Social media (like Facebook and Instagram)

Google search

Emails

Online ads

Digital marketing is when businesses find customers online.

Why is digital marketing important?

You can reach more people.

It is cheaper than TV and newspaper.

You can track results (to see if something is working.)

You can narrow the audience by age, interest, or location.

Types of Digital Marketing

SEO (Search Engine Optimization)—Improve your website ranking to show up on Google.

Social Media Marketing—Post about your business on Facebook, Instagram, or whatever social media you use.

Content Marketing—Post helpful blogs, videos, or helpful tips.

Email Marketing—Emails to your customers.

Online Ads (PPC)—Payonly when someone clicks your ad (like Google Ads).