The Top 7 Tips For Social Media Marketing for Small Businesses

Social media marketing can help small businesses to enable growth. On social media, you find more customers, showcase products, and gain trust, all at little to no cost!

Here are 7 great pointers for you to consider:

1. Understand Your Audience

Consider who your customers are:
What is their age?
What are their interests?
Which social media do they prefer?
Understanding your audience helps you to post relevant content.

2. Post Regularly

Don’t just post one time a month!
Commit to a plan for posting; 2–4 times a week is a good goal.
Posting consistently keeps you active and relevant so customers don’t forget you.

3. Use Descriptive Photos or Videos

Quality images and short videos get more interactions.
Use your phone to take clear, bright photos of your items.

4. Use Simple Captions

Use simple words and light and fun emojis.
Example:
New gift items arrived! Stop by today!

5. Engage Your Audience

Answer comments and messages!
Ask for engagement and create conversations.
People want to support friendly businesses!

6. Use Hashtags

Hashtags allow more eyes to see your posts.
Example: #SmallBusiness #BestCakeInTown
Use 5-10 relevant hashtags for your posts.

7. Check on What Works

Check on the performance of your post “insights” or “statistics.”
See which posts might get more interaction using likes or shares.
Repeat again what engages your audience to help grow your business online!